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When we discuss about digital media systems, it includes everything starting with video production, film production, home video and audio, broadcasting, as well as digital radio, cable and publishing as well. The most revolutionary change has been the conversion of analog into technology. When we talk of consumers, they are already exposed to a variety of digital devices. The very primary one being cell phone and the list continues with the computer, CD s, PDA s etc. Whether he is at home or at office he is continuously exposed to some form of communication. This is where the necessity to shift from analog to digital. Even at the level of entertainment whether its a holiday or a movie, the digital revolution has traced an exciting path for everybody. At video production level , producers are now more comfortable to use the breakthrough in all that they do. It has also come handy for visual effects, sound mix and any edit and post production process. In fact digital technology has opened up newer avenues and examples of communication which were not thought of before. It has helped the dreamer to expand his horizon of imagination without having to thing of the the implementation woes.
There are various reasons for the switch to digital communication. However video which includes both visual as well as audio steals the show most of the time. Print in spite of having its own effects on the more patient and loyal fans of print, becomes more vivid with the help of audio and visual effects. There are instances when people have actually started reading a book after watching the movie and have also looked forward for to a film on their favourite book just to see the effects. While we talk of entertainment we can also talk of video production for corporate purpose as well. Any concept is at any point of time understood better when sound and visual act together. Sound without visual and lines of text in black and white without the colour of imagination have an incomplete effect on the audience. Also, every time a reprint or copy was made from the original in analog print, the quality of reproduction keeps deteriorating. Digital technology has removed all these shortcomings and retains the quality of the original creation. So whether it is educational information on the computer or video production for commercial purpose, audio, visual and language is all reduced to a common unit of digital bits which can be altered and mixed according to the requirement.
The traditional methods of analogy captured, assembled and stored images electronically either on a videotape or film. Slowly technology started taking over analogy techniques for capturing image. Now various shots can be cut, edited and arranged to fit the sequence like a jigsaw puzzle without much effort. This has come to use by news channels to assemble news from different parts of the world and arrange in a coherent order. So the next time you watch Avatar, Star Wars or phantom Menace don't bind your imaginations to what you see. Free your mind. Who knows, you might come out with the next breakthrough in sci-fi experience.
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